I’m Mariano Viola, building digital products at the crossroads of code, data and design
The "solo-creator" model in digital publishing is reaching its limits due to prohibitive transaction costs. To survive and thrive, publishers must evolve into "Media Labels," providing risk-sharing, bundling, and curated access to talent. This shift is essential for operational leverage and sustainability in an increasingly volatile media landscape.
![[object Object]](/_image?href=%2F_astro%2Fpublishers-as-music-labels.BcQbXpjb.png&w=2048&h=2048&f=webp)
Digital news outlets increasingly resemble legacy acts, authoritative, trusted, and culturally significant, yet structurally limited in how they evolve within an AI-mediated information landscape. Their challenge today is not overcoming their legacy but converting it into a foundation for new paradigms—verified information flows, trust-driven signals, and product-oriented models that can sustain relevance beyond the traditional news cycle.
![[object Object]](/_image?href=%2F_astro%2Fdigital-news-outlets-are-becoming-legacy-acts-and-why-this-matters-for-the-future-of-information.D5xl7OQs.png&w=2048&h=2048&f=webp)
Objectives, themes and format of this blog from now on.
![[object Object]](/_image?href=%2F_astro%2Fthis-is-a-thematic-break.CUQfXvYp.png&w=2024&h=1012&f=webp)
I contributed to a comprehensive redesign of the Il Fatto Quotidiano’s main website post‑2019, improving UX, performance, and editorial workflows through short iteration cycles and cross-team collaboration.
Integrated Millennium magazine into Il Fatto Quotidiano’s website, expanding its digital reach and subscription value while enabling ad monetization.
Integrated the lifestyle section FQ Magazine into Il Fatto Quotidiano’s main website, enhancing visual identity, performance, and maintainability through early design collaboration and technical refactoring.
