About

I'm Mariano Viola, a design-trained experience engineer. For almost twenty years, I have worked across product design, front-end engineering, technical leadership, and strategy. I currently work as a Manager in Experience Engineering at Publicis Sapient while developing independent research and open-source experiments.

My first instinct when I encounter a problem is to examine how it has been framed, not how quickly it can be solved. Much of the work I am proudest of began by rejecting the original framing and proposing a more useful one.

In my current independent work, the domains change, from inference and identity to publishing and mobility. The recurring discipline does not. I keep domain logic explicit, deterministic, and testable, then let generative systems interpret or orchestrate its outputs without silently rewriting the rules that produced them.

This site is where those strands meet. I document projects, publish essays, and keep unfinished ideas visible as they evolve. I am interested in systems that remain understandable under complexity, and in the cultural and economic consequences of the products we build. If this way of working resonates, get in touch.